TapClicks Selects Xcalar to Power Machine Learning for Marketing Analytics and Intelligence

With Xcalar, TapClicks delivers ML-driven guidance in its marketing analytics, intelligence and reporting platform.

San Jose, CA – October 30th, 2019 – TapClicks, a global leader in marketing technology for agencies, media companies, brands, and franchises, has selected Xcalar to power new machine learning-driven features in its industry-leading marketing operations, analytics, intelligence and reporting solutions. TapClicks collects and analyzes data from hundreds of different data sources including all major advertising, online analytics, call tracking, chat, content, e-commerce, email, marketing automation, sales, search, and social platforms. TapClicks helps 5000+ customers optimize their marketing data analytics, operations and reporting capabilities to improve return on investment and omnichannel campaign performance.

To expand its platform and services, TapClicks recruited and developed a data science team to design and build ML algorithms to enhance the functionality of its marketing operations, analytics and reporting solutions. TapClicks was seeking an agile solution for developing, testing, and deploying ML-based functionality into its existing products and services. Its pilot project was to use multi-layer neural networks to score and rank sales leads for its clients.

Xcalar provided a fully hosted platform for developing, testing, and deploying its machine learning algorithms. With built-in data preparation tools, in-depth monitoring, full data lineage, and per-minute pricing, TapClicks was able to rapidly deploy and validate new ML-assisted lead scoring functionality into its marketing operations and intelligence platform. 

“Xcalar is helping us accelerate our ML initiatives and launch new platform features. We chose Xcalar to reduce both our time-to-insight and operational costs substantially” said Michael Mertz, VP of Product at TapClicks.

With Xcalar, TapClicks advertisers and marketers will gain an advantage in the competitive digital marketing industry with ML-driven guidance for marketing operations, analytics, intelligence and reporting. TapClicks maintains its industry-leading position as a service provider for agencies, media companies, B2B enterprises, and consumer brands. 

“TapClicks is a global leader in marketing technology with deep expertise in operations, analytics and intelligence. Xcalar provides an industry-leading cloud platform for machine learning DevOps” said Sophia Chiang, VP of Growth at Xcalar. “We are thrilled that TapClicks has chosen Xcalar to power its new ML-driven capabilities.”


About Xcalar

Xcalar is a cloud-scale data analytics platform that provides simple, elegant, and highly scalable tools that have broad appeal to data analysts, data scientists and data engineers. We were founded by Silicon Valley veterans with highly successful entrepreneurial track records. We are backed by industry pioneers, visionaries, and top-tier VCs.

About TapClicks

TapClicks, Inc. is a leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities. The TapClicks Marketing Operations Platform provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 240 different data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the full breadth of popular marketing and advertising tools used in the industry today.

Recognized as one of the fastest growing companies in Silicon Valley by Inc., TapClicks is headquartered in San Jose, California, with locations in Boston, Massachusetts; Nashville, Tennessee; and New York City; as well as international offices in Montreal, Canada; Bogota, Colombia; Hyderabad, India; and Pune, India. 

Contact: Joseph Yen                                

Xcalar Inc.

3031 Tisch Way, Suite 450

San Jose, CA 95128

Phone: +1 (408) 471 1711

Email: communications@xcalar.com